Concept for website redesign of the Kitson retail site.
The goal was to create an experience that would showcase not only the style and unique look of Kitson products, but also the events at the stores and the style on the street. Seeing, and being seen with the iconic blue bag of Kitson is what the brand is all about.
Website and responsive mobile experience for the tablet and phone.
A variety of work for Sears.com spanning the various businesses across hard lines and soft lines products.
Emphasis was on clean, user friendly experiences and content managed solutions that the various merchants and product managers could update as promotions and offerings changed.
Examples of Lawn & Garden, Appliances, Tools, Sears Automotive, Apparel, and Back to School, among others.
Examples of the feel and style of Craftsman tools and the quality and trust they inspire. Experiences based on the value of Craftsman projects and user generated content via the Craftsman Club.
Kenmore home page showcasing the beauty and quality of Kenmore appliances and how they impact our everyday lives.
Kenmore.com is a showcase site that will eventually drive people to Sears.com for purchase.
Hemophilia drug launch for Baxalta. This was a new product launch that included both a desktop and mobile version of the site for both patients, and health care providers.
roz Health is a telemedicine start up that seeks to revolutionize the way people interact with healthcare. It's aim is to put control of all aspects of healthcare in the hands of the consumer. From daily wellness, to nutraceuticals, to provider eVisits and eventually, insurance.
This was a complete brand launch from scratch. Elements included naming, developing a logo, brand guidelines, and all aspects of building the brand across all media, from packaging, to desktop and mobile experiences, to social media marketing and more.
Refresh of the Dekuyper brand website and tie in with evite.
The "Bump it UP" campaign was a year long initiative to co-brand evite seasonal and holiday impressions with Dekuyper branded artwork and offerings. Users who chose Dekuyper branded invitations were able to use the Dekuyper website for party planning, drink recipes, theme ideas and promotions for an integrated holiday party experience.
Metrics went from hundreds of unique users at the beginning of the year, to over 14,000 by years end. Dekuyper had a strong presence in the industry market and this initiative served to vastly elevate the Dekuyper brand's presence in the eyes of the retail consumer.
Various examples of Jim Beam's online presence including the Jimbeam.com home page, Jim Beam Racing for both Indy and Nascar, and promotional microsites and games to bolster Jim Beam's CRM efforts and user base.
Additionally, a monthly newsletter and holiday CRM programs were utilized.
Miller Lite "More Taste League" experiential website supporting the tie in to the NFL season.
Harley Davidson website and online shop. Various event tie ins celebrating the culture of Harley Davidson.
Meridian Medical auto drug injector sites, targeting both domestic emergency response workers, and military personnel in service abroad.
Kmart Halloween microsite supporting the "Attack of the 50 Foot Party" campaign. Online and mobile solutions to drive sales of costumes and candy during the holiday.
